Stars Align

Stars Align set out to redefine astrology-based connections by moving beyond generic compatibility scores to a more nuanced, thoughtful approach. While many dating and connection apps rely on surface-level matches, Stars Align sought to create a deeply personalized experience—one that blends astrology, psychology, and real-world relationship insights.

As a fractional Product Manager and lead designer, I played a key role in shaping the app’s core experience. I helped define the matching algorithm, ensuring it reflected meaningful astrological insights, while also designing an intuitive, visually immersive interface. Additionally, I developed a lead acquisition web app, to generate both leads and revenue for the brand.

Last, I contributed to the brand strategy, aligning it with the app’s mission to foster genuine connections through a richer, more dynamic lens.

My contributions helped lay the foundation for Stars Align to stand out in a crowded space—blending innovation, design, and brand storytelling to create something truly unique.